Apple unveils new super-slim Air laptop computer Steve Jobs

Apple unveils new super-slim Air laptop computer Steve Jobs

The Frightening Truth:

Laptops have become one of those devices that is quickly going, and in some cases, already quickly gone from something that only techies or high level business people owned to something that even a poor college student finds a way to afford.  This is simply that our lives become wrapped around these objects.  Think of the cell phone.  Ten to 15 years ago it was again only the techies or important business people that owned a cell phone.  Now even elementary school kids have them so parents can be in constant contact when necessary.

We all have had the moment when we though we had misplaced our cell phone.  Imagine losing your laptop.  Not only is it a fairly significant expense, but think of the data you have on there.  You probably keep a file with account numbers, you have your family pictures stored there, maybe music, movies.  The list is a long one and an important one. 

Therefore, make sure you follow the recommendations in this article on how to protect your laptop.

The convenience of the laptop is obvious.  The computing power and versatility are equivalent to most desktop computers.  With the advent of wi-fi we can be on the internet almost anywhere and be emailing, chatting, writing, surfing the net or shopping, all anywhere in the world.

Here are some daunting statistics for laptop loss from 2008:

Relevant Data Loss and Data Breach Statistics

  • 1 in 10 …laptop computers will be stolen within the first 12 months of purchase.
  • 97% …of lost and stolen notebooks are never recovered.
  • 50% …of organizations reported laptop theft.
  • Every 43 seconds …a computer is reported stolen.
  • Every 3 days … an information security breach is reported in the U.S.
  • 82% …of all PC’s will be mobile devices by 2008, increasing 4 times as fast as PCs.
  • 4,425 …laptops reported left behind in Chicago taxis during a six month period.
  • 56 million …individuals affected by significant U.S. data security breaches, 2005.
  • 1 billion …PC users expected by 2010, up from 660-670 million today.
  • 57% …of corporate crimes are linked to stolen laptops. The latest crimes of espionage and sabotage are theft of executive personnel devices to access vital financial or personnel data.

( data source: datarevoke.com)

How Much Does Laptop Loss Cost?:

That completely depends on how you look at it and who is doing the looking….

Personal Laptop:

The actual cost here is the cost of the laptop and if stolen while in the laptop bag (most often this is the case) then you’ve lost all your accessories as well.  Not to mention possibly your wallet, MP3 player, passport (eek!).  Obviously the actual cost of items and the intangible loss of items such as wallets, all your stored music, your passport, etc. are vastly different.

Business or Corporate Laptop:

Here the intangible costs can be astronomical.  We have heard it on the news more than once and most of us have had it hit us directly with someone in the corporate world losing one or more laptops with critical customer data on it.  The cost the hardware is only about $4000, the information carried upon it was could be worth millions..

Of course, to get to valuable proprietary information is not the reason for all laptop thefts some laptop thieves head try to quickly sell the laptop as-is. However, some data indicate that about 10 percent to 15 percent of those laptops are stolen by criminals intent on selling the data.

How to Protect Your Laptop:

With this in mind, what can we do as individuals to prevent our own personal loss?

Laptop Security Cables:

This is one of the lowest cost and one of the most effective deterrents to theft.  As with most theft attempts, even a small amount of effort can make a huge difference.  For this to work you need to make sure that your laptop is equipped with the appropriate feature to attach a cable.  This is called a Universal Security Slot.

It is important to pay attention to what you are attaching the laptop and cable to.  You sometimes have to think like a thief.  If you really wanted to get that laptop could you?  If you answer is yes, then you need to add more security.  Consider looping the cable through a hole drilled in the lag of the desk.  If you just loop it around the leg than all it takes is some one strong enough to lift the desk enough to slip the cable under the leg and whoosh! your laptop is gone…

Keep Your Laptop Out of Sight:

If you are not with your laptop then it should be secured in a locked drawer or in the possession of someone you trust (for the short trip to the restroom for example).  Especially if you are in a public place like an airport, bookstore, or your favorite coffee shop.  Never leave your bag alone.

Some laptop cases scream “I have a laptop in here!”

Try to use a carrying case for your laptop that may be a bit beat up or at least not look like it obviously contains a laptop.  This may be difficult to do but can be a real effective way to have a thief move on to the next victim without bothering your precious laptop inside your ugly bag.

How to Protect Your Data:

I’m sure you’ve had moments when you couldn’t locate a file that you knew you had stored on your laptop.  The feeling of panic can be terrible until you find it.  Imagine your hard drive failing (it happens!).  You would lose all your important files – pictures, videos, everything. 

Therefore, first and most important is external storage.  External storage can be something as simple as a USB Flash Drive also known as a thumb drive (about the size of your thumb….) or a large external drive (about the size of an average hardcover book)

The type of external storage you select will depend on your needs.  If you just keep basic files (i.e. “Word” documents or spreadsheets, etc) then a thumb drive could be enough (and they are very inexpensive) and can store up to 32 Gigabytes of data or if you are willing to pay a bit more they are larger storage capabilities available.  If you plan on storing large files such as lots of photos and videos then you may need to step up in capacity with an external hard drive.  They store up to 2 “Terabytes” (2000 Megabytes) of data.

Watch the video related to laptops

MovieLessons.com Apple Inc. Chief Executive Steve Jobs took the wraps off a super-slim new laptop at the Macworld trade show on Tuesday, unveiling a personal computer less than an inch thick that turns on the moment it’s opened. Jobs also confirmed the consumer electronics company’s foray into online movie rentals, revealing an alliance with all six major movie studios to offer films over high-speed Internet connections within 30 days after they’re released on DVD. Always a showman, Jobs …

Help answer the question about laptops

How do i block people with laptops from using my internet?
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This entry was posted on Thursday, August 27th, 2009 at 9:10 am and is filed under How To. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

18 Responses to “Apple unveils new super-slim Air laptop computer Steve Jobs”

  1. i lol’d at the beggining, this funny dude with glasses must be living in a parrarel universe. No mac comparing with THE SAME PRICE PC will win in the performance. I think since apple released first ipod they only made two failures: first is apple tv, and the second, epic fail is this no optical drive 1 usb funny thing

  2. IT’S A piece of bad shit

  3. Get one that's got a wireless assistant built into it so that it can just pick up connections around you without having to install antyhing. Otherwise you're going to have to buy a whole bunch of crap in order to have internet access.

    I have this laptop and it's great:

    http://h10025.www1.hp.com/ewfrf/wc/product?lc=en&cc=us&dlc=en&softwareitem=ob-46858-1&os=228&product=3327556&lang=en&

    Other than that, you should be set. If it's new it should have the latest stuff so no need to update it.

  4. The above answers are good, there is no limit to how many laptops you can carry with you, you might want to insure anything you put in your check-in bags as the general rule of travel is "if you value something, carry it on, and don't check it in." I had a friend who had his laptop stolen from a check-in bag. You may have a problem when you get to the Philippines with the customs inspectors, I'm sure customs would require you to pay duty on 5 laptops that you plan on leaving in the Philippines, just be aware of that, whether you want to declare them or not is none of my business.

  5. ^Companies like Hewlett Packard and Dell will build a laptop for you to your specifications, they can be pricey and you have to call the company to order, you can check retail stores, but I've never seen it offered in the stores.

    You can check out their websites below.Good luck, I hope you find what you're looking for.

  6. i have to agree btw, well to pricey!

  7. He’s saying you’re “retarded” because you said a person shouldn’t express an opinion if it happens to be negative.

    That’s not a particularly intelligent thing to say.

    Most people don’t realize that Apple computers use the same parts as Dell, or HP. The cost to manufacture the hardware is very similar, and yet the product costs nearly twice as much in some cases.

    It will continue to overpriced, unless enough people express dissatisfaction.

    Hence… my expression of dissatisfaction.

  8. i dont know, but you should try calling your airline and ask them what you are allowed to bring on the plane

  9. WHAT IS A MAC BOOK AIR.

  10. ok im confused man!
    when did i say i didnt like apple?:s
    u dont like retarded comments, u commented saying “i typed this with my penis” and i thought it was funny but thats a little more retarded tha my comments

  11. Laptops and notebooks are the same, only a different way to call them.
    Netbook is a mini-laptop, smaller than a normal laptop, and normally is used only to acess the internet. It's like a computer to acess the internet, because many netbooks have only a 4/8Gb SSD memory. I'd truly recommend you a notebook, because of its qualities, but if you are looking only for a way to be connected elsewhere, buy a netbook.

  12. HAHAHAHA!

  13. Or I could keep watching it, and giving my opinion until Apple finally offers a product as a reasonable price.

    I love the Apple product line, but I’m not going to pay the absurd prices.

    I don’t expect Apple to do a damn thing because *I* said they should… but I do want to be a *PART* of the movement that finally makes Apple wake up and offer reasonably priced product.

  14. Connect the cables from the laptop to the old hard drive. If you did that, or the cables doesn't fit, you're out of luck, as far as I know.

  15. You need to have a wireless router.Then u can have as many laptops as u want.

  16. They have a wirless internet card plugged in…you can get them from various places..it's basically just an all in one package…the service , the wireless connection, all tied into one card. it has an antenna on the side to pick up connection.

    Here's an example

    http://www.wireless.att.com/businesscenter/solutions/wireless-laptop/modem-cards.jsp

  17. i really hate retarded comments like this. If you don’t like something you have no reason to comment about it. The logic is so fucking retarded, do you really think that people don’t deserve to say anything if they don’t share your opinion? I’ll have you know that sometimes I watch videos that piss me off just for the sake of being pissed off and I really doubt i’m the only one.

  18. You should be fine as long as you meet the size and weight restrictions for carry-on baggage. Where you might have a problem is with the customs officials in Pakistan depending on what you plan to do with the three laptops.
    http://www.tsa.gov/travelers/airtravel/prohibited/permitted-prohibited-items.shtm#1

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